By integrating the beacon technology in iOS, Apple has notably extended its devices’ location services. Combined with Bluetooth Low Energy, iBeacon provides the ability to instantly leverage “proximity context” for enhanced customer experience. Unlike GPS-based geolocation, using iBeacon allows saving the device power, while enabling more specific user targeting with locally-relevant content. If you’re about to test the waters of this innovative technology, Softeq’s ready to step up to the challenge. We can help analyze your target audience context suggesting ways for non-intrusive but engaging interaction with the users, while balancing their wants with the need for privacy.