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End-to-End Augmented Reality & Virtual Reality Solutions

Softeq’s R&D team is armed with expertise in both technical and business aspects of Augmented and Virtual Reality technologies. If you plan to break ground of AR/VR, hire an expert to put your innovative project on the map of the immersive world.

Full-Stack AR/VR Apps Development

Softeq’s one of the few full-stack development companies in the AR/VR field. We’ve been implementing augmented reality solutions since 2009 and gained an all-round expertise in the domain. Our capabilities cover all stages of product creation – from PoC software prototyping to low-level software development and custom hardware design of sensors and devices enhancing AR and VR platform’s capabilities. If you ideate business or fun solutions or build custom manipulators, wearable or attachable to AR/VR head-mounted displays (HMDs), we will help you hit your target.

Early-Bird Access to Advanced Tech

We collaborate with high-tech giants who entrust us with their cutting-edge tech experiments: be it complex GPU or FPGA programming or new chip capabilities testing. Softeq was in the first wave of developers, provided with HoloLens Developers Edition to start investigating it.

We explored Google Glass, Oculus Rift and LEAP Motion Controller long before the first AR and VR project came along. Once you approach Softeq with an ambitious innovative project — most probably we already have the experience with the right technology.

Supporting Innovative Startups

Small companies with huge ideas fuel innovation. AR and VR, in particular, is a field, where startups lead the way. Softeq has a solid experience cooperating with new businesses. Our R&D teams help check new tech’s feasibility, and assist with software and electronics prototyping. Going the PoC way will help you assess and minimize risks, unavoidable in the challenging startup projects and investment lookups.

Tech View: Machine Learning, Sensors, Unity 3D

Softeq’s team knows how to solve both technical and usability challenges developers usually encounter, while building AR/VR environments, and has practical experience in it. Those are tracking and 3D mapping accuracy, involvement of complex machine learning and computer vision algorithms, AR/VR ecosystem configuration, multiplicity of I/O devices and lack of intuitivity of the virtual interface. Our AR and VR proficiency builds on the expertise in neighboring technological fields, multi-faceted approach, software and hardware development background and forceful aspiration to realize our ambitions in this field.

  • Sensor Data Processing

    Sensor Data Processing

    To make AR/VR environment feel more realistic, the HMD or mobile device constantly communicates with its embedded sensors.

    • Camera-based sensors: environment understanding sensors, depth sensors, gesture tracking, eye-tracking, motion sensor
    • IMU: Gyroscope, accelerometer, magnetometer
    • Ambient light sensors

    Softeq brings to the table our sensor data processing expertise, accumulated on multiple IoT and multi-sensor wearable tech projects.

  • Computer Vision

    Computer Vision

    Softeq’s team implemented a number of computer vision projects and gained an exceptional proficiency in computer vision skills, underlying augmented and virtual reality:

    • Mapping of the surrounding space in 3D and keeping track of user’s position with SLAM (simultaneous localization and mapping)
    • 3D modelling of the virtual environment
    • 3D virtual object manipulation
    • Intelligent object recognition
    • Face detection and recognition
    • Gender, age and emotions recognition

  • Unity 3D

    Unity 3D

    If you select a platform to create AR/VR environments — Unity will be your top choice, because:

    • Unity supports all major AR/VR platforms such as HoloLens, Oculus Rift, Google Daydream, PS VR and others
    • It is an all-in-one platform, allowing to build AR and VR applications from scratch, promote and analyze its performance with embedded tools
    • It has tons of extra plug-ins and preprogrammed assets (artworks, visual effects) to reduce cost and time of production
    • Unity enables effortless cross platform deployment

    Talk to our Unity development expert to learn if the solution you are ideating is doable and get a free quote for the project.

  • Machine Learning

    Machine Learning

    Machine learning makes the virtual reality feel more natural. The more advanced training algorithms kicked into action — the more virtual models they create resemble the real world.

    Softeq’s expertise in the major ML algorithms enables us to undertake all types of projects, involving machine learning — from security applications to photo scanner’s software.

    • Gradient Descent/ Stochastic/ Mini-batch
    • Linear Regression with Multiple Variables
    • Logistic Regression
    • Multiclass Classification
    • Support Vector Machines
    • Unsupervised Learning
    • Anomaly Detection
    • Decision tree
    • Random forest
    • Neural Networks
    • Convolutional Networks

  • Connectivity


    A critical element of augmented and virtual reality solutions is a smooth input system that facilitates interaction with 3D environment. Softeq’s second-to-none knack of connectivity solutions empowers us to integrate components and accessories such as cameras, keyboards, controllers, position trackers and more to create a full sensory immersion into virtual environments.

  • Video and Digital Images

    Video and Digital Images

    Immersive effect of AR/VR highly depends on the developer’s competence in such key domains as:

    • video capturing and processing
    • metadata overlays onto digital imagery and video in real time
    • live video streaming
    • multi-parameter video analysis
    • video hardware experience

    Check out our digital imaging experience.

All-Round Approach to All-Round 360-Video Streaming

Introduction of the immersive 360-degree video is changing the core principles of media content delivery — from global TV broadcasting to video game live streaming. Major media platforms, like YouTube, Facebook or Netflix, now support 360-video for VR headsets, mobile devices and PCs. You can get first-hand knowledge of how it feels to be on stage with the famous rock band, on the pitch with top athletes or inside your favorite movie — all of that without leaving the chair.

360-video streaming is an iterative process, involving such interrelated components as input video hardware, live streaming platforms, VR applications, SDKs and output hardware. Softeq’s multi-faceted approach allows us to create all types of 360-video streaming systems — from professional broadcasting networks with multiple I/O devices to fun-focused game streaming portals.

Business View: AR & VR Software for Business

If you plan to occupy one of the new niches that AR and VR is discovering, your tech partner needs to be not only tech-savvy, but also understand your business. Whether you need 3D holograms to serve as a promotional tool, to show lifelike virtual models of would-be houses and office spaces, or to teach new employees how to operate complex machinery via immersive instructions, projected on the equipment itself — we want to understand your goals before jumping to idea implementation.

Starting innovative AR and VR software development with an intense business analysis, or discovery, phase has proven effective in our experience. We assign a business analyst to explore business workflows and specifics of every client. Together, you will find an optimal balance of desired functionality, cost and timeline factored in your business priorities and objectives. Explore how AR/VR can help you revolutionize the existing business industry or break new ground.

  • Education and Training

    Education and Training

    • AR/VR learning centers and laboratories for scientific experiments
    • Virtual 3D models for learning — from Roman chariots to atomic particles
    • VR simulations of emergency situations — for specific professional training (military, firemen, policemen etc.)

  • Healthcare


    • VR & AR operation theaters for surgeons — to practice in safe environment
    • CT or MRI scans, superimposed in AR on the patient’s body as 3D images — to improve diagnosis
    • AR Interfaces for Medical Equipment
    • VR therapy rooms

  • Retail


    • Virtual dressing rooms and showrooms
    • Advanced product visualization for interactive online shopping
    • In-store navigation assistance for shops and warehouses
    • AR-powered kiosks for immersive buyers experience

  • Marketing


    • Holographic POS-materials
    • Virtual product placements during live broadcasts
    • Holorooms to showcase cars, furniture or even homes
    • VR-featuring promo activities at the exhibitions and other live events

  • Sports


    • VR training programs for professional athletes
    • On-screen infographics and specific metadata on athletes’ performance — to enrich and personalize viewers experience
    • Virtual field markers for attendees at the stadiums

  • Manufacturing, Engineering and Design

    Manufacturing, Engineering and Design

    • Cost effective virtual design prototypes for car manufacturers
    • Superimposition of animated 3D instructions upon the sophisticated equipment — to help operators perform effectively
    • Remote hazard identification and industrial maintenance

  • Real Estate and Construction

    Real Estate and Construction

    • Virtual property tours
    • VR applications for architects and interior designers
    • Remote risk assessment at the construction sites

  • Gaming and Entertainment

    Gaming and Entertainment

    • VR and AR video games
    • 360-degree video streaming of live events
    • On-screen metadata for TV shows
    • VR movies with full-presence effect

Watch video: Our R&D App for HoloLens

AR/VR Tech Stack and Device Park

HMD and Consoles

  • AR: Microsoft HoloLens, Epson Moverio Glasses, Google Cardboard, Google Glass
  • VR: Oculus Rift, HTC Vive, Google Daydream View, PSVR, Fove VR, Star VR, Windows 10 VR
  • Consoles: PS Vita

VR/AR Platforms

  • AR: Vuforia, Google Tango, Windows Holographic APIs, ARKit, ARCore
  • VR: Oculus Platform, WebVR
  • Game Engines: Unity, Unreal


  • Universal Windows Platform
  • iOS
  • Android

3D Content

  • Maya Autodesk
  • 3D Studio Max
  • ZBrush

How can we help you?