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UI/UX Design Services

Softeq covers a whole range of UI/UX design services: from UX research and gathering end-user data to building prototypes and running usability audits. We help companies build engaging products and create meaningful user and customer experiences that convert into tangible business results.

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Enterprise Apps

We get it—balancing the needs of employees, customers, and partners can be challenging, especially when working with systems that may become outdated or too complex over time. Our solution? Building scalable, easy-to-use applications that grow with your business. Our designers can revamp your legacy systems with sleek, modern designs that are easy to adopt. Our focus is on creating solutions that are not just visually appealing but functional and user-centered, propelling your business forward in the digital world. Our know-how includes:

  • SaaS apps
  • Complex web solutions
  • Rich internet applications
  • Cross-platform desktop software
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Embedded Devices

As experts in user interfaces for IoT devices, we know how to create designs that are visually appealing yet functionally robust to make user interaction intuitive and rewarding. We balance design elements with the device’s processing capabilities to ensure both smooth performance and low power consumption, which is crucial for battery-powered devices. Our expertise encompasses:

  • Smart watches and glasses
  • Fitness trackers
  • GPS pet collars
  • Complete UI/UX solutions for smart homes and connected cars
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Web Solutions

As experts in UX design best practices, we create user interfaces that guide your target users toward clear actions, such as making a purchase or contacting sales. Our interfaces seamlessly integrate with external services, APIs, and plugins without disrupting the user experience or site performance. We design scalable solutions that can grow with your business, including the following:

  • Content management systems
  • Web portals
  • E-commerce websites
  • Intelligent bot apps
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AR/VR Apps

We create specific environments and interfaces based on conceptual user flows, ergonomics, and interaction models for VR and AR applications. Our interaction models, which mimic real-world physics and behaviors, are simple to interact with. The result is natural and intuitive user experiences. We also ensure interactions are comfortable to perform, which is crucial for user retention in VR and AR. Our team is seasoned in:

  • Industrial AR applications
  • Simulators of workflow operations
  • Virtual store showrooms and try-ons
  • VR-based property tours
  • AR and VR games for mobile devices and headsets
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Websites

Softeq can help you create intuitive and highly functional user interfaces and user experiences for your landing pages and websites. Our designs guide your users toward completing desired actions, such as making a purchase or filling out a contact form. Each of our designs is responsive and adaptive, providing a seamless and consistent experience across various devices and screen sizes.

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Mobile Apps

We create graphic designs and interfaces for iOS, Android, and cross-platform mobile apps so they work on every device and fit every screen size. Our team is seasoned in adhering to human interface guidelines and material design guidelines, which help replicate the native patterns of each platform. The resulting apps support a consistent visual style, familiar navigation patterns, platform-specific integrations, and efficient usability, offering a seamless and intuitive user experience. We create graphic designs and interfaces for:

  • Enterprise mobile apps
  • Mobile apps for smart devices and wearables
  • Mobile messengers
  • Payment integrations
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Featured Projects

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Overall, the results have met our expectations. The app has a very modern microservice architecture.They’ve made it really easy for us to work with them. We visited their development center. The people have a unique spirit. They’re a very motivated crew. It feels good to go there and work with them.

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Lutwin Schommer CEO, AGU Baby AG
Case study

App for Smart Baby Products

The client turned to Softeq to fix issues affecting the performance of their IoT suite and connect new baby care products.

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Our team helped the client revamp their mobile app by modernizing its design and regrouping data to ensure smooth navigation. Now, users can place orders fast without the fear of making a mistake due to information overload.

Case study

Mobile App Redesign for a Cinema Chain

The client turned to Softeq to update their mobile app’s look and feel to make it more modern and user-friendly.

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The client hired Softeq to design a user interface for a custom messenger with in-app payment processing capabilities. The solution supports peer-to-peer (P2P) payment transactions and draws on industry best practices for maximum usability.

Case study

UI for a Chat App

A UK-based consulting and auditing company address Softeq to design a user interface for a messaging app that supports P2P payment transactions.

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Our design team delivered a smooth, intuitive, and adaptable UX/UI design for the Halo app. The engaging user experience is helping our customer grow their client base, which now has more than 120,000 users.

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Designing UX/UI for a Smart Collar App

The app embraces lots of innovative features beneath a user-friendly interface. It combines native design elements with non-standard functionality.

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Our UX Approach in Line with the Design Thinking Process

01

Empathizing

We step into your customers' shoes to understand their needs and challenges. We may observe users in action and interview them about their experiences with similar products. This helps us grasp their perspective and identify the key problem to solve.

02

Defining the Problem

After understanding user needs and issues, we define the specific problem to tackle. We compile insights from the empathizing phase, leading to a clear, focused problem statement. This clarity is crucial for the next stage of generating solution ideas.
03

Ideating

We brainstorm, experiment, and try out different approaches to uncover an array of solutions. We also conduct co-creation workshops with project stakeholders, involving them in the design process. Then, we select one or two promising concepts to be transformed into prototypes and tested on real users.
04

Prototyping

We create scaled-down versions of the product, known as prototypes. They range from simple sketches to complex, interactive models. Our goal is to make the idea tangible and testable. We want to ensure it effectively addresses user problems before developing the full product.
05

Testing

We test the prototype with real users to gather their feedback. If needed, we revisit previous steps for further iterations. This helps us generate more ideas or explore alternative solutions until the solution fits users’ needs.

5 Steps to Create Your Product UI

Developing a Visual Style

We create a visual style guide that includes your brand's logos, typography, color palette, and layouts. This ensures a consistent look for your product or service.

Creating a Moodboard

Our designers make moodboards with images, colors, and typography to inspire and define the visual style of the interface. This also aids in developing the visual style guide.

Building a Design System

We combine all design elements into a system, defining how interface elements work and connect. This system acts as a toolkit for building the product interface.

Creating a Product Mockup

We build a mockup showing how the product screens will look, using your branding elements. This mockup, which can be low- or high-fidelity, and static or clickable, is used for user testing.

Usability Testing

We test the mockup with different user groups to evaluate its look and feel. Feedback from these tests helps us refine the design before final production.

What You Get

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Higher Conversion Rates

Through our use of graphics and layouts as well as messaging and interaction, we will help you create user experiences that result in higher conversion rates. From user research to crafting CTAs, our UI/UX design team will help you increase your project ROI.

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Seamless Usability

We know how to transform your end-user needs and their product journey into efficient and smooth experiences. We design simple yet sophisticated interfaces that are visually appealing, holistic and intuitive to use.

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Transparency & Accountability

All our design processes are maximally transparent and agile. We use qualitative and quantitative methods to ensure all your project activities align with your established goals, and hold ourselves accountable for delivering better user experiences.

Questions?
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Contact Us ibrahim-400px
Ibrahim Regional Business Development Manager, Americas
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