UI/UX Design Services

Softeq covers a whole range of UI/UX design services: from UX research and gathering end-user data to building prototypes and running usability audits. We help companies build engaging products and create meaningful user and customer experiences that convert into tangible business results.

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Enterprise Apps

We design user interfaces for enterprise-level systems: SaaS apps, complex web solutions, rich internet applications, cross-platform desktop software and more.

We build information architecture that organizes big data into a structure that simplifies understanding and delivers a compelling user experience.

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Embedded Devices

Softeq creates user interfaces for IoT devices: smart watches and glasses, fitness trackers, GPS pet collars, as well as complete UI/UX solutions for smart homes and connected cars.

We carry out thorough UX research and build UI/UX designs that provide a coherent experience across a whole embedded system, and ensures fluent cross-device communication. Regardless of screen size, resolution and form factor, we guarantee a seamless user experience across all devices.

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Web Solutions

We craft user experiences for web solutions: content management systems, web portals, eCommerce websites, and intelligent bot apps just to name a few.


From wireframes to user flows and prototypes, our UI/UX team will help you tailor interfaces that match the specific needs of your web app users.

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AR/VR Apps

We create specific environments and interfaces based on conceptual user flows, ergonomics and interaction models especially for VR and AR apps.

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Websites

Softeq can help you create intuitive and highly functional UI/UX design for your landing pages and websites, and run UI/UX audit to ensure that each design component functions correctly on every screen size.

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Mobile Apps

We create graphic design and interfaces for iOS, Android, and cross-platform mobile apps so they work on every device and fit every screen size. Beyond that, we focus on learning customer needs to create great experiences for mobile app users. Our UX/UI team ensures all designs are consistent in form and function and easy to use.

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Featured Projects

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Our UX Approach in Line with the Design Thinking Process

01

Empathizing

We step into your customers' shoes to understand their needs and challenges. We may observe users in action and interview them about their experiences with similar products. This helps us grasp their perspective and identify the key problem to solve.

02

Defining the Problem

After understanding user needs and issues, we define the specific problem to tackle. We compile insights from the empathizing phase, leading to a clear, focused problem statement. This clarity is crucial for the next stage of generating solution ideas.
03

Ideating

We brainstorm, experiment, and try out different approaches to uncover an array of solutions. We also conduct co-creation workshops with project stakeholders, involving them in the design process. Then, we select one or two promising concepts to be transformed into prototypes and tested on real users.
04

Prototyping

We create scaled-down versions of the product, known as prototypes. They range from simple sketches to complex, interactive models. Our goal is to make the idea tangible and testable. We want to ensure it effectively addresses user problems before developing the full product.
05

Testing

We test the prototype with real users to gather their feedback. If needed, we revisit previous steps for further iterations. This helps us generate more ideas or explore alternative solutions until the solution fits users’ needs.

5 Steps to Create Your Product UI

Developing a Visual Style

We create a visual style guide that includes your brand's logos, typography, color palette, and layouts. This ensures a consistent look for your product or service.

Creating a Moodboard

Our designers make moodboards with images, colors, and typography to inspire and define the visual style of the interface. This also aids in developing the visual style guide.

Building a Design System

We combine all design elements into a system, defining how interface elements work and connect. This system acts as a toolkit for building the product interface.

Creating a Product Mockup

We build a mockup showing how the product screens will look, using your branding elements. This mockup, which can be low- or high-fidelity, and static or clickable, is used for user testing.

Usability Testing

We test the mockup with different user groups to evaluate its look and feel. Feedback from these tests helps us refine the design before final production.

What You Get

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Higher Conversion Rates

Through our use of graphics and layouts as well as messaging and interaction, we will help you create user experiences that result in higher conversion rates. From user research to crafting CTAs, our UI/UX design team will help you increase your project ROI.

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Seamless Usability

We know how to transform your end-user needs and their product journey into efficient and smooth experiences. We design simple yet sophisticated interfaces that are visually appealing, holistic and intuitive to use.

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Transparency & Accountability

All our design processes are maximally transparent and agile. We use qualitative and quantitative methods to ensure all your project activities align with your established goals, and hold ourselves accountable for delivering better user experiences.


Our Tech Stack

Graphic Design (UI)

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Animation & Infrastructure

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User Experience Design (UX)

VR/AR/3D

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