Creating a Better Future with You

Softeq was built from the ground up to specialize in new product development and R&D, tackling the most difficult problems in the tech sphere. Now we've expanded to offer early-stage innovation and ideation plus digital transformation business consulting. Our superpower is to deliver all of this under one roof on a global scale. So let's get started and build a better future together.
Learn How We Do It
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Learn How We Do It
Key Locations
We’re multicultural and diverse thanks to the distribution of our locations. What drives us? A common vision and the same values, corporate culture, business processes, and management practices across borders.
Houston, TX
Munich, Germany
Los Angeles, CA
London, United Kingdom
Vilnius, Lithuania
Monterrey, Mexico
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Softeq Key Milestones
  • 1997-2007
  • 2008-2013
  • 2014
  • 2015-2018
  • 2019
  • 2020
  • 2021
  • 2022
  • Founded in 1997 in Houston, TX
Houston, USA
Top Highlights
  • In 2008, opens a development center in Minsk, Belarus
Major Partners
Minsk, Belarus
Top Highlights
  • SK Hynix acquires Softeq Flash Firmware Division
Major Partners
Softeq Flash Solution
Top Highlights
  • In 2018, acquires NearShore Solutions in Munich, Germany
  • Rated on Inc 5000
Major Partners
Munich, Germany
Top Highlights
  • Opens a sales office in Los Angeles, CA
  • Rated on Inc 5000
Major Partners
Los Angeles, USA
Top Highlights
  • Opens a sales office in London, UK
  • Launches Softeq Innovation Lab
  • Rated on Inc 5000
Major Partners
London, UK
Top Highlights
  • Opens a development center in Vilnius, Lithuania
  • Launches Venture Studio
  • Rated on Inc 5000
Major Partners
Vilnius, Lithuania
Top Highlights
  • Opens a development center in Monterrey, Mexico
  • Launches Venture Fund
  • Rated on Inc 5000
Monterrey, Mexico
What We Do
We have unequivocal knowledge of how to design and build for scale, mature collaboration processes, and a broad network of world-class subject-matter experts to match each challenge.We’ll pick up your project from any development milestone—whether you’re just talking through an idea or tweaking a prototype, in the middle of a board bring-up, or sourcing for a contract manufacturer.
We help turn raw ideas into tangible products through early-stage innovation and ideation. We arrange co-creation sessions with world-class innovators in design thinking, augmented and mixed reality, computer vision, and robotics. What’s the result? Prominent concepts and fast actionable outputs yielding breakthrough growth.
Old processes, services, and products are undergoing analog to digital transformation to adapt to the challenges of the heavily connected real-time information environment. We consult, advise, and develop a wide variety of transformative solutions customized for you.
We often work for R&D engineers and product development professionals to create new, never seen before solutions. We can handle the everyday solutions, but we are uniquely suited to tackle the really hard engineering problems thanks to our in-house, full-stack capabilities.
Whether you’re a famous global enterprise client or a brand-new startup, we plan for success beginning with the conceptualization stage. We build, test, and extend solutions to scale up for consumer and B2B technology clients.
01 Innovate
02 Transform
03 Engineer
04 Scale

See Who Trusts Us

We help startups grow and take on the hard things to build real, scalable products. We work with SMEs on reinventing their businesses through digital transformation and industry-specific consulting. We’re the under-the-hood tech partner for enterprises getting early-stage solutions on a fast track. Here’s what they say about their experience.
Our Commitment
We provide exceptional quality service at every touchpoint. With our compliance with the industry standards, select technology partnerships, and verified financial sustainability, you'll have an outstanding collaborative experience.

Leadership Team

PRESIDENT AND CEO Christopher A. Howard

Chris Howard was among the top 2% of students in his High School class. Choosing between architecture, computer science, and electrical engineering, he was awarded a full scholarship to study EE at the University of Houston in their honors program. But after an IBM engineer jokingly told him to "become an expert" in the department's first and only IBM PC, he did just that and became a lifelong entrepreneur in the field.

Chris started his career as a co-op student at IBM's Federal Systems Division, which supported the space program at NASA. Working during the day at IBM and attending night classes at UH, his early professional experience included software development for a space workstation — prototyping user interfaces and software that could be easy to use in space. 

Chris founded Softeq Development back in 1997 with a focus on technical software development, based on his passion for solving complex problems. Since then the company’s firmware, hardware, and embedded capabilities have been augmented with mobile and web expertise, as well as complex engineering for IoT.

A lifelong entrepreneur, Chris is an active angel investor and advisor in several start-up technology ventures. Chris is interested in building businesses that excel while fostering a positive and creative work environment. He loves using technology to solve complex problems and working to build the best technical software outsourcing team possible. He is a family man, a sport pilot, a published magazine and book author, an admitted gadget geek -- and he believes that sleep is highly overrated. 


Anna Tiomina brings a wealth of experience to Softeq, as well as best practices from many different fields.

Anna spent half a decade in the pharma industry, holding top management positions in finance at Sandoz, a Novartis division. Under her leadership, several company subclusters across Belarus and the Caucasus reached double-digit yearly growth.

Before that Anna worked in the steel industry at a major national steel works. She contributed to growing the business multiple times over and transforming operations across its trade, production, and logistics divisions.

Anna holds an MBA from the Vienna University of Economics and Business (WU). 


Joel Carter is a technology marketing and product development executive with over twenty US patents in electronics.

He began his career creating ad campaigns for leading B2B and B2C technology brands such as IBM, Tandon and Cellular One. He then moved into marketing leadership for consumer electronics giant Tandy Corporation.

An expert in China manufacturing, Joel managed a billion-dollar portfolio of award-winning products and brands. Pursuing his passion for inspiring kids with low-cost robotics, Carter created the VEX Robotics Design System winning a Best of Innovations Award at CES. As Chief Marketing Officer of Innovation First, Carter created HEXBUG Micro Robots, winning multiple Toy of the Year Awards.

Human Resource Director Sergey Mustafaev

Sergey has a range of experience, which includes two decades of human resource management and eight years of management consulting in several domains.

Sergey began his career as an intern in the recruiting department of an international automobile trading holding company. Over the years, Sergey has risen to the position of HR Director, having built several successful departments during his career.

After becoming a consultant and successfully completing dozens of projects as an expert and manager, he switched to HR. Sergey acquired new skills in understanding business models, approaches to business transformation, and the place of HR management in the activities and success of a company, regardless of the industry.

Sergey now focuses on supporting the Softeq strategy via HR management, staff efficiency, and improving internal HR services through best practices. 


Yury Cherniawsky is an experienced manager in the High Tech domain with proven knowledge across software development, architecture, IT security, project and process management, as well as sales and marketing.

Yury started his career as a Java developer at an established software development company and then moved to the roles of solution architect, team lead, and project manager.

In the past, Yury worked as Chief Process Manager, supervising process management and information security, and Senior Solutions Advisor in a Business Development team. Previously, Yury helped a cryptocurrency startup mature into an enterprise blockchain solution provider. 

Resource Management Director Alex Sotnikov

Alex Sotnikov has nearly a decade of management experience in startups and product companies in the information technology sector.

As a junior-high-schooler, Alex had no doubts as to what career path he would take as his fascination with technology and love for exact sciences grew stronger. Having settled into the IT groove, he flexed his engineering skills in a mobile startup, then switched to the quality assurance sector at an Inc. 5000 company. Starting off as a QA engineer, Alex was soon promoted to establish and lead a regional branch of the corporate QA unit. After coming on board at Softeq, Alex was invaluable in putting his wealth of managerial experience and knowledge of the QA domain to practice by building a dedicated QA department from scratch. Thanks to practical skills in interpersonal communication and conflict resolution, staff retention, and professional development practices he honed along the way, Alex was appointed to lead the entire development team as the Resource Management Director. Some of his notable contributions to the company’s success include restructuring and upgrading the Customer Care unit, establishing an internship practice, and automating internal processes.

In his free time, Alex enjoys jamming out on an electric guitar, practicing new roller-skating tricks, and smartifying his home with advanced gadgets.


Benjamin Groiss is a senior executive manager with a passion for technology and innovation that create value for people and businesses.

Benjamin has been contributing to the success of Softeq for over a decade, having gone from a sales manager to sales director and head of the company’s EU office. Benjamin goes the extra mile in communication with customers, driven by his aspiration to establish longer-term relationships through business problem-solving and generating additional value. 


Paul Fruia drives product development in both software and hardware in the DURATEQ division of Softeq Development.

Paul is also responsible for the integration of technologies that provide systems solutions for mobile and assistive customers. A 13-year veteran of Softeq, Paul received his B.S. in electrical engineering from the University of Houston in Houston, Texas. He has more than 25 years of experience in electronics, engineering, and software, and is an accomplished drummer.


Administrative Director Irina Zanimon has a financial background and a decade of experience working with multinational companies.

She began her career in finance at Hilti, an industrial manufacturer of professional products. She moved on to join Softeq as a member of the financial team and was soon promoted to the position of Administrative Director. In her current position, Irina combines financial and administrative functions to interact with the High Technology Park, government institutions, vendors, and lessers, while also fulfilling financial functions like expense tracking and budgeting. 

Your Career at Softeq
We’re a 400-strong team of developers and consultants with a passion for technology. Full-stack end-to-end projects, multi-cultural team spirit, and a work-from-anywhere approach. Join to skyrocket your career.
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Multiple Competencies under One Roof

At Softeq, you’ll find the right people for the job under the same roof. From early-stage ideation to business and technology consulting to development. Whether you’re after a connected electronic product or a complex cloud solution, you'll get a complete range of services from an experienced one-stop shop service provider.

With us, you’ll have a team of consultants, hardware designers, firmware programmers, software developers, DevOps, support, and test engineers working virtually next door. The result of a synchronized team effort may range form a workable electronic device sample which you can take to trial production to a full-scale solution architected with optimal load balance and scalability