The marketplace and dealer locator serves as a direct sales tool for brands and their resellers. The solution enables consumers to choose dealers, scan inventory, map store locations, and make purchases through a convenient widget providing info on the brand’s resellers and the nearest store locations.

The platform consists of 4 main parts:

• ‘Buy’ button — integrated with a brand’s website, it allows a customer to engage in ultimate transaction with the brand, interacting through a Product widget.
• Product widget — provides information about prices, dealer’s info, options for making a purchase (buy online, store pick-up); displays brand’s offers along with dealers registered with the Brandleap marketplace.
• Brand dashboard — allows brands to register and publish products they intend to sell through the platform. Brands can also authorize selected dealers for marketing their products. The dashboard also provides various sales metrics and critical data gathered throughout the buying process.
• Dealer dashboard — dealers can submit requests to brands about the product dealership. Once approved, dealers can set up stores, specify prices, and manage inventory. This will ensure dealers appear in the product widget, allowing the prospective buyers to choose them as product suppliers.

The solution employs HTTPS certificate in addition to the security measures implemented within Amazon Web Services and Stripe API.