Leads Tracking Tool

Maximizing return of an attended event

Solution App for ticket verification

Industry Software and technology

Engagement Model Fixed Price

Methodology Waterfall

Team

Project Manager
Software Engineers

QA Engineers

The client wanted to improve his trade fair lead tracking app by adding high performance QR recognition of visitor business cards.

The mobile app allows tracking trade fair leads by scanning their admission tickets’ QR code and stores them right on the smartphone.

BUSINESS NAME NDA
LOCATION Germany
BUSINESS ACTIVITY A provider of visitor management solutions for international trade fairs and events.

Problem

The client addressed Softeq to enhance their lead tracking app running on iOS and Android with new features - an easy-to-use UI, higher scanning speed, and multi-language support.

Solution

Aimed at trade fair and conference attendees, the mobile app enables storing and tracking trade fair leads on a user’s smartphone by scanning their admission tickets’ QR code. The app’s functional parts include:

QR-scanner
User Interface
Integration module based on the client's server API
Administration server

Security

To launch the app for the first time, the user is required to unlock the program using a personal license barcode provided as a PDF file or printout from the trade fair organizer. To access the scanned data stored on the customer's server, the user has to enter the admin password.

Results

Enhanced with an easy-to-follow interfacing routine, the Xamarin-driven app provides for optimized data capture, management and synchronization. Besides demonstrating functional performance and streamlined user experience, the leads tracking app makes an efficient sales and marketing tool that helps maximize the return of an event attendance.