Live TV Instant Messenger: On-screen Interaction, Multi-device Sign-in, Social Media Networking Features
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Customer
A 70-year industry veteran, Samsung Electronics has been shaping the history of the digital revolution throughout these times with discoveries, inventions and breakthrough products to enrich people’s lives, create new markets, and keep the company at the leading edge.
Driven by the vision set for the new decade to “Inspire the World, Create the Future”, Samsung launched a revolutionary electronic product — Smart TV, which supports easy access to and control of the users’ favorite shows, movies, apps, and streaming content. This idea was to be reused in an app that would enable Samsung mobile device users to stream media content provided by content distribution networks accessible through Smart TV.
Problem
Samsung had an outsourcing relationship with a Russian mobile service and content provider who was engaged to implement the app. However, given the customer’s expectations of the front-end design, which was to meet particular graphic guidelines, and a certain technical competency required for implementing the back-end functionality unavailable in-house, it was decided to engage Softeq as a second-tier vendor. The company had earned a reputation of a service provider with a strong UI design and mobile development expertise capable of delivering on the promise.
Solution
Softeq created a fully functional prototype of the app runnable on Samsung Galaxy Tab 2 и Samsung Galaxy Note II, thus targeting the multimillion army of the Samsung fans.
The application, supports subscription-based access to a selection of movies delivered by a media distribution network in a variety of formats driven by Android and provides for the following capabilities:
- Browsing through the video library, ranging from movies to series to cartoons
- Viewing details on a movie of choice
- Watching trailers or movies
- Searching across the library by movie title, actor or director name
- Adding/removing an item to/from the favorites
- Profile and subscription management
Outstanding Features
Some of the app features called for extra brainwork and skills. Thus the team realized asynchronous data streaming fed from a server, which brings timely updates to the user’s display without blank screen interruptions thanks to caching.
On the visual side, the standard player skin was changed to strictly comply with the graphic style elaborated by Samsung for the given project.
