Optimizes UI operations through parallel threads, employs ML-driven activity stream
iOS social networking app
Media and Entertainment
The client had an idea of a service, which started off as a playful social experiment. Each member of the experiment would have had one’s own “IOU currency”, which he/she could exchange and redeem for favors performed. To be able to keep track of and easily manage each member’s personal currencies, it was decided to create a dedicated mobile app.
Softeq delivered an iOS app, admin panel with a backend, and a landing page. The solution has the following features:
To make the app’s UI smooth and responsive, the team employed Texture, an iOS framework built on top of UIKit. The framework allows moving such expensive UI operations as image decoding, text sizing, rendering, and others, off the main thread. This way the thread is kept available to respond to user interaction. This helps optimize the time for executing the entire layout and drawing code.
The app also relies on GetStream.io, an API for building an engaging activity stream, which loads fast, facilitates content discovery, and ensures the users see the most relevant and current content. The API’s personalization technology leverages machine learning to improve the feed based on user engagement.
The app is integrated with Facebook and employs the platform enabled user authentication mechanism.
The solution was delivered on budget and on time. The customer researches potential investment opportunities to extend the app with an Android version.