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NVIDIA's Camera App for Android Smartphones

Redefining user experience in mobile digital imaging


Advanced, highly-interactive camera application for Android smartphones 

Industry Consumer Electronics
Engagement Model

Dedicated Team

Methodology Agile - Scrum
  • Java Software Engineers
  • C++ Software Engineers
  • Android Engineers
  • UX/UI Designers
  • Business Analyst


Case Highlights

  • Leverages the power of the Tegra 4 processor
  • Features always-on HDR photos and videos
  • Supports persistent tap-to-track technology
  • Enables custom setting of autofocus and autoexposure

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Benjamin RBM Europe


The client required a special app that would realize low-level communication between the processor, the device, and high-level interaction with the end-user. 

To deliver the solution, we faced significant technical constraints: 

  • Working with disparate APIs (some of them were under development)
  • Absence of real devices to test-drive the app (the team had to work with special development boards which simulated device behavior)
  • iOS-like app behavior running on Android (as requested by the customer)
  • Overall app sophistication given the number of complex technical and functional capabilities that needed to be implemented

The team also faced a tight development deadline of 6 months.


Functional Features

We equipped the application with the Tegra 4 processor and enabled innovative distinctive features:
  • Always-on high-dynamic range (HDR) photos and videos—imaging and photography with a greater dynamic range between the lightest and darkest areas of an image compared to standard digital imaging.
  • Persistent tap-to-track technology—allows the user to touch the image of a person or object to focus on within a scene. The camera then locks in on that subject whether it moves or the camera is repositioned to a better angle, while maintaining proper focus. It also adjusts the camera exposure depending on any movement, helping avoid under or over-exposure of the image's subject or background.
  • Individual functions for setting autofocus and autoexposure

Photo Camera Modes

  • Base mode
  • "Big button" mode (a user taps any place on the screen to take a picture)
  • Burst mode (slow, negative shutter lag burst, hi-speed hi-res)
  • Interval mode
  • Timer mode

Video Camera Modes

  • Standard video mode
  • Video with buffer—once the mode is on, the camera starts immediately recording the scene. Once the user stops recording, the app performs automatic cut of the recording with a 5 sec buffer added to the main video.

Photo Editing and Sharing

  • Framing, cropping, transforming, and texturizing
  • Selective edit—after applying a filter the user can gradually remove it by swiping a finger or using a stylus with the original picture showing through
  • Social media sharing (built-in Twitter, Facebook, SinaWeibo and SmugMug functions) along with a standard Android-driven sharing function

Automation Features

  • Automatic focus
  • Automatic lightning
  • Automatic exposure—tapping anywhere on a person or object on the screen selectsa point (which can be repositioned or locked) serving as the exposition target
  • White balance, ISO, exposure (available depending on the device camera hardware)
  • Horizon guides
  • Composition guides


A Highly-interactive Camera App

Softeq implemented a highly-interactive camera application from scratch with the power of the Tegra 4 processor. We equipped the solution for mobile image-taking with advanced features, such as always-on HDR photos and videos, custom autofocus and autoexposure settings, numerous modes to capture, edit, and share photos and videos.