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Custom Firmware for Beacon-enabled Digital Intelligence Platform

Powers small memory devices and extends beacons’ battery life

Solution

Firmware update and code optimization: extending the capabilities of a beacon-based retail intelligence platform
Industry
  • Software and Technology
  • Retail
Engagement Model Time and Materials
METHODOLOGY Agile
Team
  • Firmware Developers
  • QA Engineer
  • Project Manager
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Customer

Footmarks is a US-based technology company that builds proximity-based data management and marketing solutions for retailers. The solutions help brick-and-mortar businesses track assets at scale and directly engage with customers at the moment when purchasing decisions are being made.

  • BUSINESS NAME Footmarks Inc.
  • LOCATION USA
  • BUSINESS ACTIVITY Technology-assisted retail analytics and customer engagement

Problem

Footmarks turned to Softeq to upgrade firmware for its beacon-powered digital intelligence platform. The client intended to:

  • Move the firmware to a more advanced system on a chip (SoC)
  • Make it BLE 5.0-compatible

Solution

The solution caters to several environments. In retail and advertising, it delivers personalized customer experience. In the workplace, the platform helps protect intellectual property and physical assets. It also can be used at sports venues, where proximity technologies help engage the audience through personalization, gamification, and interactivity.

Firmware 

  • Runs on a power-efficient hardware platform (Nordic nRF52)
  • Supports BLE 5.0
  • Works with low-memory iBeacons 
  • Optimizes beacons’ internal operation to prevent battery drain

The beacon-enabled platform is an end-to-end proximity solution that provides real-time analytics on user behavior. Its capabilities include:

  • Delivering contextual notifications to customers in brick-and-mortar locations
  • Tracking assets and employee behavior in the workplace
  • Engaging sports fans through gamification and interactivity

Provisioning app

To support internal beacon parameter customization during the device manufacturing, the Softeq team developed a provisioning application. With the app, a device manufacturing company can set up custom parameters for an entire lot of the produced devices.

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