August 4, 2020
The coronavirus pandemic has been exhausting healthcare systems all over the world since the beginning of 2020. New York City alone registered 51,178 coronavirus-related hospitalizations at the time of writing. Very few countries have enough healthcare workers to deal with such an increase. In Europe, for example, the number of doctors per 1000 population in Austria is quite high at 5.2, but in Turkey it's less than half that at only 1.9. Moreover, approximately one-third of those physicians are older than 55, which makes them susceptible to the coronavirus.
According to the International Council of Nurses, around 90,000 healthcare workers were infected with COVID-19 by the beginning of May, and more than 260 nurses died. To avoid unnecessary health risks for their employees, hospitals are now searching for a healthcare delivery method capable of minimizing in-person interactions and freeing hospital capacities.
Telehealth is emerging as a sustainable solution for the prevention and treatment of COVID-19, and management of all other health conditions not related to the coronavirus. Telehealth solutions help to triage patients while protecting medical staff, offer safe platforms for treating non-COVID diseases, and allow physicians to monitor patients with chronic conditions. Furthermore, it alleviates the strain on healthcare providers by allowing quarantined doctors to keep supporting their colleagues.
Telehealth is defined as the use of digital communication technology to deliver healthcare services remotely. People tend to confuse telehealth with telemedicine. Telemedicine refers to patient-facing healthcare practices such as teleconsultation and remote patient monitoring. Telehealth is an umbrella term which encompasses telemedicine, but also expands to non-clinical services including administrative activities and training.
The first reference to telehealth dates back to 1955. Since then, the concept and its related technologies have come a long way.
The Nebraska Psychiatric Institute is reported to be the first medical facility to practice telehealth. Back in 1955, the Institute used a CCTV system and radio-transmitted records for patient treatment. Ultimately, the old system proved to be inefficient, and it wasn't until the digital age that interest in telehealth was revived.
Later in the 1960s and '70s, NASA, the Public Health Department, and other organizations invested heavily in telehealth. Those efforts resulted in the STARPPAHC project. It provided remote medical care to Native Americans on the Papago Reservation and astronauts in space.
Nowadays, with the advancements in technology, telehealth is thriving. It was gaining popularity even before COVID-19, as its adoption rate doubled between 2016 and 2019, representing the most substantial growth among digital healthcare tools.
The Department of Veterans Affairs initiated one of the most extensive telehealth programs in the US. In 2018, over 700,000 veterans received counseling over PCs, tablets, and smartphones from 300 healthcare providers. This limited the necessity to travel when seeking care. Before the initiation of the program, the average commute time for veterans was nearly three hours. Telehealth cuts this time down to just 15 minutes. It's no surprise that veterans expressed their content by giving the service a satisfaction score of 88-93%.
Similar to the veterans, civilians are also enjoying remote healthcare services. The Telehealth Satisfaction Study conducted by JD Power revealed the overall satisfaction score among telehealth users was 851 on a 1000-point scale. This score was the highest JD Power observed on its healthcare, insurance, and financial service-related studies. 65% of the respondents mentioned they opted for telehealth after positive word of mouth from family and friends.
JD Power conducted another survey in 2019 to understand the pattern of telehealth usage. The graph below demonstrates that telehealth is mostly benefiting the age group (18-24), while the (45-54 and 65+) groups are less likely to try virtual doctor visits. Also, telehealth adoption is highest among suburban residents, not within rural area as one would expect.
Initially, telehealth was perceived as a convenient healthcare delivery method for remote rural communities. However, as virtual health practices matured, its applications became more diverse. Now they include:
Even though hospitals experimented with telehealth before the pandemic, now is the time when this approach really shines, and patients are actively seeking it. According to the latest SEMRush report, searches for "in-home doctor visit" spiked at 146.15% in February/March period, while "in-home medical care" searches increased by 55.79%.
Despite the rise in search activity, the actual adoption of this technology is still moving slowly. Sykes, a customer experience IT vendor, surveyed 2,000 Americans regarding their telehealth usage in the COVID-19 era. Over 1,400 indicated they were not familiar with telehealth. 38% of the remaining respondents reported liking the idea of receiving care from the comfort of their home, while only 19% had actually tried teleconsultation. In parallel with Sykes, PwC's Health Research Institute surveyed around 2,500 respondents about their healthcare-related habits. Only 5% of the participants indicated they received telehealth consultation during the pandemic. Among those, 69% used telehealth for chronic disease management and 12% for mental health monitoring.
The US government and prominent healthcare organizations are working towards facilitating telehealth adoption. In March, Congress approved around $500 million in emergency funding to cover the telehealth-related expenses of Medicare providers. Later that month, the White House signed the $2 trillion Coronavirus Aid, Relief, and Economic Security Act, which included a fund of $200 million for telehealth services.
Simultaneously, the Centers for Medicare and Medicaid Services lifted restrictions on reimbursements for telehealth services. Prior to this waiver, Medicare would only pay for telehealth services when the patient was residing in a designated remote area. With the new adjustment, healthcare providers will be paid for teleconsultation at the same rate as in-person visits regardless of the patient's location. Furthermore, the Department of Health and Human Services will relax privacy requirements on telehealth, allowing consultations to occur over Skype, FaceTime, Zoom, or any other commonly used platform.
As a last example, the American Medical Association updated its Telehealth Implementation Playbook Series. This guide contains best practices and tips on how to make the most out of telehealth technology.
During the pandemic, telehealth has offered many perks to its users. Chief among the numerous telehealth benefits for providers is the fact that it allows clinical staff to be more productive. Instead of having a professional measure the vital signs, patients do this at home and transmit the results to a telehealth nurse. This means one nurse can manage a few hundred patients at a time. Another benefit is allowing seasoned physicians to help their less experienced colleagues in dispersed geographical locations.
Additionally, telehealth improves clinical outcomes as it helps doctors "see" patients more often. This healthcare delivery method allows more frequent checkups than would be possible with in-person meetings, which enables doctors to spot changes in patients as soon as they occur. Finally, with telehealth, patients can receive medical care from their homes, minimizing the risk of contracting the virus.
A considerable disadvantage of telehealth is that it cannot support COVID-19 testing, at least not in its current state.
Telehealth is not likely to fully replace in-person visits soon. Telehealth does not support physical examinations, and because healthcare professionals and their patients have often never met in person, they're likely to experience a delay building trust and empathy. However, the forecast for telehealth is understandably positive. The global telemedicine market is expected to skyrocket to over $175 billion by 2026 (up from $45 billion in 2019).
Whether telehealth will be widely adopted still depends considerably on the government. After the pandemic passes, authorities will be expected to relax the rules regarding where patients need to physically be to receive telehealth services, which healthcare professionals can offer telehealth consultations, and which treatments can be reimbursed. Also, restrictions are most likely to be placed on telehealth platforms to restore privacy.
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After understanding what telehealth can do and realizing its benefits during the pandemic, patients and clinicians might be more forgiving of its current flaws. Consequently, healthcare organizations have to be prepared.
Incorporating telehealth practices into your clinic can be a daunting task. You need to notify patients, adjust your internal and patient-facing processes, learn about payer policies, and select your billing practices. Moreover, you need to find a reliable vendor to develop (or build on) the software and hardware of your telehealth solution. Below are some tips to get you started:
If this seems overwhelming, keep in mind that telehealth is worth it in the end. Your patients and physicians will be enjoying the convenience it offers, and the availability of telehealth technologies can be a factor for customers searching for a healthcare provider. Additionally, many believe that this is not the last pandemic we are facing. If this is true, then healthcare facilities that fail to implement telehealth now will not be able to meet patients' expectations in the future.