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Softeq's at the Epicenter of All Things Tech Innovation—CES 2021

January 11, 2021

COVID-19 changed the way customers and companies work and interact with technology. As a result, some IT sectors struggled to remain profitable in 2020; others like telehealth, teleconferencing, and e-learning led the way for economic growth. In this era of digital-only experiences, Softeq joined CES 2021, the most influential tech event globally, to engage with industry leaders and inspire the team to create revolutionary products for our customers. This year CES is held virtually.

CES represents all facets of the consumer technology industry year by year—from baby tech and sports tech to electric vehicles and smart cities. The pandemic didn't manage to stop the acceleration of innovation: the first-ever virtual CES focused on all emerging technologies, including 5G, AI techniques, AR/VR solutions, the all-electric future of vehicles, smart home devices, robotics, and drones.

Consumer electronics products and prototypes at CES 2021 are anything but dull. The event introduced AirPop’s smart mask, which monitors local air quality, LG’s rollable phone, the Toto Wellness Toilet that analyzes waste and offers dietary changes, CareClever’s robot companion Cutii that helps with logistics, connection, and emergencies, Sono Motors’ Sion electric car with solar panels on the roof and doors. The COVID-19 outbreak inspired teams to create solutions for these pandemic times—smart air purifiers, high-tech masks, and UV-C lights that kill germs.

Since 1967, CES has provided a place where the world's business leaders and pioneering thinkers engage, meet new partners, bring insights about trends shaping the future, and hit the stage with revolutionary products. CES showcases manufacturers, developers, and suppliers of consumer technology hardware, content, and technology delivery systems. Owned and produced by the Consumer Technology Association (CTA), the event features every aspect of the tech sector.

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