Softeq Venture Studio + Launch Pacific Northwest

Launch PNW is a Gen Z Health Accelerator based in Bellevue, Washington


The Softeq Venture Studio and $40M Venture Fund are pleased to collaborate with the Launch PNW accelerator program. The purpose is to create opportunities for start-ups serving the unique healthcare and economic challenges of Generation Z and Millennials.  The organizations will combine forces to raise funds, identify deals, invest in, advise, and nurture startups tackling the unique unmet needs of Generation Z and beyond — the world's first digital natives.


“Generation Z has a unique set of healthcare and economic challenges, unprecedented by past generations.  Generation Z also has a refreshing outlook on digitization and the democratization of healthcare. This generation will define the future of healthcare for humanity, and we want to be front and center in accelerating much-needed change in the healthcare space,” Sanaz Maleki, Launch PNW, CEO and Founder 

  • Generation Z refers to the generation born between 1997-2012, following millennials  
  • Gen Z is the most digitally connected, diverse, open-minded and realistic generation in human history 
  • Gen Z will soon become the largest cohort of consumers 
  • Born digitally native, and often referred to as zoomers, Gen Z’s digital expectations and economic realities will be the most disruptive factor in the future of healthcare  


  • 150 Companies Launched in 20 Countries
  • $20M Raised in Accelerator Funding
  • Millions of Lives Improved with Better Access to Healthcare

Areas of Focus


    Gen Z is one of the most proactive generations when it comes to healthcare. A large underlying factor for this is that information on the potential drawbacks of not utilizing preventative healthcare resources (and waiting until an emergency, instead) is so readily available. Furthermore, the cost of living combined with the high costs for emergency medical care are large reasons why Gen Z works to prevent healthcare emergencies through preventative healthcare; the financial burden of a trip to the emergency drastically outweighs that of preventative healthcare.  


    Rates of anxiety and depression are staggeringly high in members of Gen Z with mental health related struggles becoming an increasingly pressing matter. A study from the American Psychological Association reported that only 45% of Gen Zers reported having good/excellent mental health, compared to the previous generations which reported 56% (Millennials), 51% (Gen Xers), and 70% (Boomers).  With the mental health issue being so staggering, there is a strong need for mental health care to be included in the picture of overall wellness, especially in the case of Gen Z. 


    Gen Z is the first generation in human history to have grown up with access to the internet, starting from childhood or pre-teen years and a vast majority currently have some form of digital device that allows internet access. This means that Gen Z is an incredibly technologically literate generation that would take very well to the digitization of healthcare. 


    With the ever increasing cost of living for the modern individual, the challenge to access affordable care is also increasing. Gen Z is beginning to inherit the weight of these costs. This means that now, more than ever, providing affordable healthcare access is paramount to the function of society that will soon come to rely on this generation. 


    Gen Z is one of the most openly diverse generations, with members that are diverse in everything from ethnicity to neurological function. As a result, the healthcare needs of Gen Z are also just as diverse, so it’s important that each member of the generation can access healthcare, just as equitably as the next. 

Pacific Northwest startups get additional local resources and support. Regional mentors, investors, and resources supplement the program.


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