February 23, 2016
Softeq Reinforces Its IoT and Wearables Practice by Appointing Electronics Industry Veteran Joel Carter VP of Business Development
Mr. Carter is a senior retail and product development executive with over 30 years’ experience, including 20 years in consumer electronics marketing holding C-level positions. Joel focused on emerging technologies and successfully launched multiple new brands and private label consumer electronics product lines backed with a number of international patents, trademarks and copyrights, surpassing a billion dollars in incremental sales revenue.
Joel brings a wealth of industry experience to Softeq that will help drive the company’s IoT and wearable solution competency to new heights to yield smart, secure, and tightly connected next-gen electronic solutions for enterprises along with device design, complex embedded solutions, and end-to-end gadget to application ecosystems. Mr. Carter will also apply his skills honed over a career in marketing, business development, sales, research, product development, and engineering among others, to reinforce Softeq’s strong position in the U.S. market and expand its reach to Canada, Latin America and Asia Pacific.
“What was once a distinct separation between stand-alone software and hardware products has completely blurred. Almost everything is now smart and connected through mobile apps, web and enterprise software which serve as the glue. Not to mention the rise of embedded systems in almost all electronics. Code is the language of innovation and I am looking forward to bringing exciting and innovative new business opportunities to the team,” commented Mr. Carter during the welcome ceremony at Softeq’s headquarters in Houston, Texas.