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Cowboys Stadium Kicks Off New Assistive Service Featuring DURATEQ Live!

January 13, 2010

Softeq Development Corporation has completed the development, installation, and testing of the DURATEQ Live with Intelligent Access mobile captioning, audio description, and assistive listening service at the state of the art Cowboys Stadium in Arlington, Texas.

This past Sunday, the DURATEQ Assistive Technology Version (ATV) handhelds were made available for fans that are blind, low vision, deaf or hearing impaired at the Guest Services Centers to enjoy the first NFC Playoff game. Final system tests were completed during the Cotton Bowl, and the service was live for public use on January 3, 2010 at the Dallas Cowboys final regular season home game.

Softeq is proud to announce this latest DURATEQ ATV installation at Cowboys Stadium, the largest, most technologically advanced entertainment venue in the world. The new DURATEQ Live with Intelligent Access system provides a solution that makes the stadium accessible to anyone requiring audio or visual assistance.

“The Dallas Cowboys Football Club contacted us to build a universal experience for all their fans including those who are deaf, hearing impaired, blind, or have low vision. Softeq teamed up with wireless captioning specialist Intelligent Access to create a customized assistive technology solution to deliver content for Cowboys fans,” said Trey Litel, Vice President of Softeq Development Corporation. “The spectacular Dallas Cowboys Stadium has the best technology and with DURATEQ ATV they continue to provide an unprecedented personal fan experience — real time mobile captioning anywhere in the stadium and concourse areas!”

Originally developed for the “large Florida Theme Park”, the DURATEQ Assistive Technology Version (ATV) handheld device with its ALICE (Assistive Listening and Captioning Engine) software make the full game experience available to guests who are deaf, hearing impaired, blind, or visually impaired. Softeq adapted their application to include the Intelligent Access captioning software to provide a robust set of services during the game. The DURATEQ ATV device provides real time mobile captioning wirelessly and assistive listening of all public address system announcements, as well as providing audio descriptive narration in the form of play by play announcements in English and Spanish. The assistive technology system has been integrated into the existing Dallas Cowboys Stadium captioning system, and takes advantage of a WiFi network with over 700 access points and assistive band FM transmitters.

“Cowboys Stadium is especially proud to be able to offer a wireless device that provides customized assistive technology for our guests including those who are deaf, hearing impaired, blind, or have low vision,” said Scott Purcel, Director of Broadcasting, Dallas Cowboys Football Club. “Now at any large event at Cowboys Stadium, our guests will never miss any portion of the event while at the Stadium. We are excited to have this product available to any guest who needs it.”

The DURATEQ ATV solution offers organizations the ability to provide a single personal device which helps public entertainment venues meet Title II and Title III of the Americans with Disabilities Act (ADA) requirements that public accommodations do not discriminate against disabled individuals. Where necessary, accommodations must be made to provide aids or services to ensure effective communication. The US Department of Justice established precedence in a landmark case in 2004 at the International Spy Museum. In 2006, the National Association for the Deaf filed a lawsuit, Feldman v. Pro-Football, Inc., against the Washington Redskins for not providing captioning at their football games at FedEx Field. And just last year, another federal lawsuit was filed in Columbus, Ohio by the NAD which charged that Ohio State University violated the ADA requirements by not providing captioning at all its venues.

“I am so excited to be part of this new technology! The accessibility provided by these mobile devices is both innovative and amazing. Cowboys Stadium is a fantastic venue and I feel fortunate that my captions are now available to so many people all over the stadium,” said Lisa Davis, TX CSR, CBC, the Official Cowboys Stadium Captioner.

About Cowboys Stadium

Cowboys Stadium is the largest, most technologically advanced entertainment venue in the world. Designed by HKS and built by Manhattan Construction, the $1.1 billion stadium features two monumental arches, the world’s largest HDTV video board, an expansive retractable roof and the largest retractable end zone doors in the world. Features of the stadium include seating for 80,000 and expandable to 100,000, 300 luxury suites, club seating on multiple levels and the Dallas Cowboys Hall of Fame and Pro Shop, open to the public year round. In addition to being the new home of the Dallas Cowboys, the stadium will host the 2011 Super Bowl, the 2010 NBA All-Star Game and the 2014 NCAA men’s basketball Final Four as well as high school and college football, concerts and special events. For more information, go to

About the New Cowboys Stadium Mobile Captioning Solution

As a service to guests who are hearing impaired or visually impaired, Cowboys Stadium has been equipped with a highly advanced assistive listening system and mobile captioning device. The service provides real-time captions and assistive listening for all public address announcements, and it provides a choice of audio description in English and Spanish for the play by play action. The DURATEQ ATV handheld device is available for check out at all Guest Services Centers located on the concourse behind sections 219, 244, 420 & 451. Guest information will be required as a deposit. Arrangements to use a handheld device can be made in advance by contacting the Cowboys Stadium Guest Services Hotline (817) 892-4161. For more information, visit

Intelligent Access

Headquartered in Atlanta, GA, Intelligent Access specializes in real-time captioning and informational systems for a variety of venues under the philosophy “One Device, Many Venues”. Intelligent Access has scientists and engineers each with over 8 years of experience creating wireless solutions for people with disabilities. For more information, visit

Softeq Development Corporation Headquartered in Houston, TX, Softeq Development specializes in software services, system integration, and product development for Fortune 500 companies worldwide. Softeq has been providing assistive technology solutions since 2002. Softeq’s DURATEQ ATV is the most advanced assistive handheld available on the market today providing personal accessible media via customized applications. For more information, visit

Contact: Trey Litel, VP Sales & Business Development

Softeq Development Corporation Phone: 281-552-5027


1155 Dairy Ashford, Suite 125 Houston, TX 77079

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