Mobile Business App for Sales Improvement: Aiding a Leading Industrial Manufacturer in Implementing Instant Response Service
Howzer, provider of interactive solutions utilizing high-definition video and the latest techniques in user interface design.
Howzer was on the lookout for a professional service provider with a solid mobile development background and hands-on skills in delivering highly interactive and immersive applications. Softeq stood out from the competition thanks to its impressive mobile project portfolio featuring gaming, line-of-business, and enterprise apps, among others, along with experienced development team of software engineers, QA specialists, technical writers, and designers.
Focused on delivering new-generation eLearning mobile solutions, Howzer aimed at expanding its service portfolio with an app that would serve as an ‘educaintment’ tool for aspiring cooks by featuring renowned chefs at work. The celeb culinary personalities included Joanne Weir, a host of the culinary show “Cooking Confidence”, and Dorie Greenspan, an award-winning author of ten cookbooks, including the James Beard winner “Baking: From My Home to Yours”. The application was expected to provide an immersive and highly visually interactive user experience, while blending education with entertainment.
Softeq’s team created a platform to underlie several iOS apps which featured a series of HD production quality videos swept into one-on-one step-by-step interactive video cooking courses with Joanne Weir and Dorie Greenspan. The apps provide for the following capabilities:
The app allows to access the recipes through several convenient views:
The apps — “Baking with Dorie!” and “Joanne Weier’s Cooking Confidence: Appetizers” — were featured in App Store’s “New and Noteworthy” category, the Food & Drinks section.
“Baking with Dorie!” was selected the world’s best culinary app from over 150 entries, landing the prestigious Gourmand Awards. The nominations are reviewed by culinary arts professionals from around the world. The year 2015 brought the app another Gourmand Awards’ prize: “Baking with Dorie!” held pride of place in the list of The Best of The Best honored at the 20 years anniversary at Frankfurt Book Fair in the Harmonie Theater.
Thrilled to have an iPad app complementary to her popular cooking TV show, Joanne highlighted “Joanne Weier’s Cooking Confidence” during the TV series.
Dorie Greenspan: “This app brings a whole new dimension to my recipes. There are so many tools I can use to virtually take the cook by the hand.”
Joanne Weier: “I am so excited about my new iPad app, Cooking Confidence Appetizers! It’s not just an app — it's a collection of one-on-one cooking classes with me!”