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  • iOS
  • Objective-C


Howzer, provider of interactive solutions utilizing high-definition video and the latest techniques in user interface design.


Howzer was on the lookout for a professional service provider with a solid mobile development background and hands-on skills in delivering highly interactive and immersive applications. Softeq stood out from the competition thanks to its impressive mobile project portfolio featuring gaming, line-of-business, and enterprise apps, among others, along with experienced development team of software engineers, QA specialists, technical writers, and designers.

Focused on delivering new-generation eLearning mobile solutions, Howzer aimed at expanding its service portfolio with an app that would serve as an ‘educaintment’ tool for aspiring cooks by featuring renowned chefs at work. The celeb culinary personalities included Joanne Weir, a host of the culinary show “Cooking Confidence”, and Dorie Greenspan, an award-winning author of ten cookbooks, including the James Beard winner “Baking: From My Home to Yours”. The application was expected to provide an immersive and highly visually interactive user experience, while blending education with entertainment.


Softeq’s team created a platform to underlie several iOS apps which featured a series of HD production quality videos swept into one-on-one step-by-step interactive video cooking courses with Joanne Weir and Dorie Greenspan. The apps provide for the following capabilities:

  • Cooking instructions filled with professional tips and tricks and each recipe rendered as a complete cooking lesson
  • Big screen production quality for iDevices
  • Possibility to download 24 one-on-one gourmet dish video cooking and baking lessons

The app allows to access the recipes through several convenient views:

  • Cookbook — A multimedia-enhanced cookbook visually similar to a traditional recipe book.
  • StepView — A guided walk through the recipe with a step-by-step video instruction.
  • SpinView — A video carousel that allows setting pace for the recipe cooking progress and skipping steps as they become more comfortable.
  • ChartView — A possibility to view the entire cooking lesson, mapped out and illustrated from start to finish.
  • Social Networking — Possibility to share recipes on Facebook and Twitter.
  • The underlying platform pre-integrated with recipe and video processing mechanisms provides for faster cooking app building time.
  • The app is integrated with a special tool capable of handling large size video content download. The content is stored on separately hosted servers to support an alternative access should one of the servers be down. The tool also supports concurrent content download to reduce downloading time.
  • The platform provides for an advanced Shopping List capability, showing the total amount of ingredients required for several recipes.


The apps — “Baking with Dorie!” and “Joanne Weier’s Cooking Confidence: Appetizers” — were featured in App Store’s “New and Noteworthy” category, the Food & Drinks section.

“Baking with Dorie!” was selected the world’s best culinary app from over 150 entries, landing the prestigious Gourmand Awards. The nominations are reviewed by culinary arts professionals from around the world. The year 2015 brought the app another Gourmand Awards’ prize: “Baking with Dorie!” held pride of place in the list of The Best of The Best honored at the 20 years anniversary at Frankfurt Book Fair in the Harmonie Theater.

Thrilled to have an iPad app complementary to her popular cooking TV show, Joanne highlighted “Joanne Weier’s Cooking Confidence” during the TV series.

Dorie Greenspan: “This app brings a whole new dimension to my recipes. There are so many tools I can use to virtually take the cook by the hand.”

Joanne Weier: “I am so excited about my new iPad app, Cooking Confidence Appetizers! It’s not just an app — it's a collection of one-on-one cooking classes with me!”

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