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  • Objective-C
  • HTML
  • JavaScript
  • iOS


A provider of marketing strategy and multi-channel campaigns to global healthcare organizations.


The client had an outsourcing relationship with another service provider who, however, lacked the iOS development expertise, which was required for implementing their next project. Softeq stood out from the alternative vendor competition having showcased strong domain expertise backed by years of active mobile app development practice. The company’s approach to customer collaboration centered on deliverables quality and demonstrated ability to conduct project communication in a transparent and prompt manner also enabled Softeq to score high in the selection process.

The client needed an iPad app that would aid their clientele — pharmaceutical companies — in advertising their medicine to medical practitioners.

The customer had high expectations of the app’s look and feel and functional capabilities. The solution had to be convenient and easy to use, as well as serve as an effective marketing tool.


Softeq created an app that enables pharmaceutical companies to equip their potential buyers not only with compelling marketing materials (presentations) showcasing new medicine but also an efficient toolset for managing HTML presentations using iPad.

The app has the following features:

  • Viewing an HTML presentation
  • Editing HTML content
  • Sorting the HTML slide sequence
  • Creating presentations using the available slide stack
  • Tracking the views count for each slide and securely transferring these stats to the customer’s server as encrypted data


OpenSSL, which implements basic cryptographic functions, is used to realize the solution security.


The project was implemented sequentially using the Waterfall development method.


The project was delivered on time, within the allocated budget and complete to the client’s final agreed specification. Satisfied with the resulting application and high services level, the client specifically commended some of the notable moments of collaborating with Softeq:

  • Quick commencement of project from initial agreement with no delays on kick off after agreeing specification
  • Good communication and understanding around change requests and project scope
  • Successful high quality delivery, within a short time scale, for a reasonable cost
  • Very successful communication and working together for initial project between companies
  • Source code easy to understand and implement project into

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