Updating a Mobile App for Lead Tracking

Maximizing return of an attended event

The client provides visitor management solutions for international trade fairs and events. The company had a lead-tracking app that needed an update.

Problem

The client wanted to improve a fair lead-tracking solution. They needed a QR recognition feature to be added to the iOS and Android applications.

The app would scan the QR codes on visitors’ tickets and store lead business data on the smartphone.

Solution

Aimed at trade fair and conference attendees, the mobile app enables storing and tracking trade fair leads on a user’s smartphone by scanning their admission tickets’ QR code. The app’s functional parts include:

QR-scanner
User Interface
Integration module based on the client's server API
Administration server

Security

To launch the app for the first time, the user is required to unlock the program using a personal license barcode provided as a PDF file or printout from the trade fair organizer. To access the scanned data stored on the customer's server, the user has to enter the admin password.

Result

Enhanced with an easy-to-follow interfacing routine, the Xamarin-driven app provides for optimized data capture, management and synchronization. Besides demonstrating functional performance and streamlined user experience, the leads tracking app makes an efficient sales and marketing tool that helps maximize the return of an event attendance.