March 23, 2016
Mobile Front-runners and Giants Living Out Their Careers
Sure enough, it’s not by CES alone that we learn about the all-embracing tech trends. Another must-visit event highlighting innovative projects and cutting-edge initiatives is the Mobile World Congress. Since our team had a chance to attend both of the events, we couldn’t but feel content that maintaining a strong focus on the Internet of Things, connected objects, and VR/AR helps us stay on the right track.
Apart from readily apparent heyday of VR products, technologies, and services, a whole lot of other fascinating solutions shone up to the amazed audience. Our major takeaways from MWC 2016 are as follows:
- Next-gen Bluetooth enabled accessories like LG’s and Samsung’s 360-degree action cameras together with robotic toys by Sony seem to start challenging well-liked wearables, which were almost nowhere to be found at MWC.
- Smartphones tend to become lookalikes featuring mostly the same operations, apps, and physical characteristics, with little to no technical features highlighted explicitly. Felt like the phone makers chose to focus more on fun experience unlike technical advancements.
- In a league of their own were two excellent brand-new Samsung Galaxy’s phones: S7 and the 7S Edge. A MicroSD slot, a waterproof body, an improved photography light, and larger batteries — these are the major modifications that demonstrate the manufacturer’s resilience and willingness to leverage user feedback.
- To cut the story short, no more bids for Windows Phone and tablets whatsoever. Seems like we’d better add them to the army of FireFox OS and BlackBerrys fading away. The same confusing tendency concerns new apps: all looked much the same (sigh).
- VR is going social. Starring at the event as no one else did, Mark Zuckerberg addressed the issue of 5G outlining VR as one of the killer apps for the technology. Facebook CEO also made manners to AR claiming he personally considers it as an aid to control his house.
- Automotive market increased mobility, that’s for sure. Giant car makers played their gimmicks for all they were worth: Ford with its car functions control app, Samsung’s Auto Connect system, and others showing off their partnership with mobility trendsetters.
It was a great challenge for us to see the solutions developed with Softeq’s direct involvement held pride of place at both of the venues. The team’s everlasting dedication to the world of smart devices and connected objects is now even more inspired by a plethora of positive reviews received by our partners.
Attended the events too?