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New Cinema was looking for a development services company possessing a substantial background in low-level programming and algorithmic solutions development.
With embedded software engineering being among Softeq’s core competencies, which encompasses years of intensive practice, for New Cinema the company became a provider of choice with demonstrated know-how in low-level utility implementation.
Client: New Cinema LLC, a US based start-up, developer of CogoHD, a H264 compliant compression algorithm that enables High Quality Full Resolution HD video delivery over normal broadband connections.
Industry: TV Broadcasting Software
Engagement Model: T&M
What were the Client’s expectations of the service provider?
The client wanted to expand its client base by diversifying its solution’s capabilities to meet the expectations of the IPTV and Video on Demand service providers.
Softeq’s Embedded Programming team was to create a plug-in powered by an Open Broadcast Decoder, open source software. The component was to enable the customer’s solution to support the DVB-T standard compliant MPEG-TS files transmission via the UDP protocol and their subsequent decoding.
The Open Broadcast Encoder (OBE) D-100 platform provides a cost-effective choice for broadcasters and operators to deliver SD and HD MPEG-4/AVC services on Satellite, Cable, Terrestrial and IPTV platforms.
Capable of encoding a wide range of channels globally, from lower-end channels to well-known premium channels, OBE delivers pristine-quality broadcast encoding, powered by x264 encoder. The plug-in enables on-the-fly encoding of the live full HD video. The transmitted data is broken into streams with the full HD video and several audio streams processed separately.
During the HD video processing, the application failed to free up the local RAM it used, which led to consuming the entire RAM of the server and eventual crush of the program. The team had to dig into the code to figure out the program’s malfunction and fix the memory overuse.
Softeq impressed the customer with its low-level domain proficiency by successfully delivering the complete solution on time and within the allocated budget. The customer did not find a single bug or issue in the delivered solution. Powered by the plug-in, the Open Broadcast Decoder demonstrates an impressive 70% decrease in the traffic volume with the hi res quality kept intact.